Hi, I’m Lynne.

I’m a communicator and creative with over ten years of experience helping organizations share their stories in ways that connect and inspire. Most recently, I led a rebrand for the Provincial Health Services Authority in British Columbia, aligning visual identity and messaging across 20+ healthcare centers. Previously, I have held roles in the non-profit space and outdoor education, always drawn to work that strengthens communities and has positive impact.

When I’m not writing, designing, or mapping out a strategic plan, you’ll usually find me outside. Mountaineering, backpacking, skiing, or trail running—it’s how I recharge and where a lot of my creative inspiration comes from. My adventures have taken me from guiding backpacking trips in Montana to Annapurna Base Camp in Nepal to the top of Mont Blanc in France, and those experiences have shaped how I show up at work—adaptable, resilient, and focused.